Nike emphasizes the fact that you are able to choose your own color combination from their array of colors, and get a look that is unique to you. You can also choose to have reflective overlays or a paint-splatter design. Besides the customization options, a major feature of the Air Max 1 sneakers is the Max Air heel, which is a cushioning in the heel that absorbs the impact of repetitive motion (an important consideration when playing a sport), and provides protection. Nike promotes the Max Air heel as being able to take a beating. The synthetic mesh upper gives your feet some breathing room, another important factor when engaging in intense physical activity.